/* PICFR Hero */
.picfr-hero {
  position: relative;
  min-height: 100vh;
  display: flex;
  align-items: center;
  padding: 100px 0 80px;
  overflow: hidden;
}
.picfr-hero-content { position: relative; z-index: 1; max-width: 760px; }
.picfr-eyebrow {
  display: inline-block;
  font-size: 0.7rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 4px;
  color: #A1A1AA;
  margin-bottom: 20px;
}
.picfr-hero-title {
  font-size: clamp(2.4rem, 5.5vw, 5rem);
  font-weight: 800;
  line-height: 1.1;
  letter-spacing: -0.04em;
  color: var(--text);
  margin-bottom: 24px;
}
.picfr-gradient {
  color: var(--primary);
}
.picfr-hero-sub {
  font-size: clamp(1rem, 1.6vw, 1.15rem);
  color: var(--text-dim);
  line-height: 1.75;
  margin-bottom: 16px;
  max-width: 560px;
}

.picfr-hero-highlight {
  font-size: 1.05rem;
  font-weight: 700;
  color: var(--text);
  margin-bottom: 24px;
  padding-left: 16px;
  border-left: 3px solid var(--primary);
}

/* Hero Proof */
.picfr-hero-proof {
  display: flex;
  gap: 24px;
  flex-wrap: wrap;
  margin-bottom: 40px;
}
.picfr-hero-proof span {
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--text-dim);
  padding-left: 16px;
  position: relative;
}
.picfr-hero-proof span::before {
  content: '\2713';
  position: absolute;
  left: 0;
  color: var(--success);
  font-weight: 700;
}

.picfr-hero-cta { display: flex; gap: 16px; flex-wrap: wrap; }

/* Qualifier */
.picfr-qualifier {
  padding: 80px 0;
  border-bottom: 1px solid var(--border);
  text-align: center;
}
.qualifier-text {
  font-size: clamp(1.6rem, 4vw, 2.5rem);
  font-weight: 900;
  color: var(--text);
  letter-spacing: -0.03em;
  line-height: 1.3;
  max-width: 700px;
  margin: 0 auto 12px;
}
.qualifier-sub {
  font-size: 1.2rem;
  font-weight: 700;
  color: var(--primary);
}

/* Section Tags */
.section-tag {
  display: inline-block;
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 4px;
  text-transform: uppercase;
  color: #A1A1AA;
  margin-bottom: 20px;
}
.section-title {
  font-size: clamp(2rem, 5vw, 3.5rem);
  font-weight: 900;
  letter-spacing: -0.03em;
  line-height: 1.08;
  margin-bottom: 20px;
  color: var(--text);
}

/* Sections */
.picfr-section { padding: 100px 0; }
.picfr-section-dark { background: var(--surface); }
.picfr-text {
  color: var(--text-dim);
  font-size: 0.95rem;
  line-height: 1.75;
  margin-bottom: 16px;
}

/* O que é o PICFR */
.picfr-whatisit { background: var(--surface); }
.whatisit-grid {
  display: grid;
  grid-template-columns: 1fr 1.6fr;
  gap: 80px;
  align-items: start;
}
.whatisit-content { display: flex; flex-direction: column; gap: 0; }
.whatisit-text {
  font-size: 1rem;
  color: var(--text-dim);
  line-height: 1.8;
  margin-bottom: 20px;
}
.whatisit-divider {
  width: 100%;
  height: 1px;
  background: var(--border);
  margin: 32px 0;
}
.whatisit-diff {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  margin-bottom: 32px;
}
.diff-col {
  padding: 24px;
  border-radius: var(--radius);
  border: 1px solid var(--border);
}
.diff-before { background: rgba(239,68,68,0.04); border-color: rgba(239,68,68,0.15); }
.diff-after  { background: rgba(37,99,235,0.04); border-color: rgba(37,99,235,0.2); }
.diff-label {
  display: block;
  font-size: 0.72rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 1.5px;
  margin-bottom: 16px;
}
.diff-before .diff-label { color: var(--danger); }
.diff-after  .diff-label { color: var(--primary); }
.diff-col ul {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
  padding: 0;
  margin: 0;
}
.diff-col ul li {
  font-size: 0.84rem;
  color: var(--text-dim);
  padding-left: 18px;
  position: relative;
  line-height: 1.5;
}
.diff-before ul li::before {
  content: '✗';
  position: absolute;
  left: 0;
  color: var(--danger);
  font-weight: 700;
}
.diff-after ul li::before {
  content: '✓';
  position: absolute;
  left: 0;
  color: var(--success);
  font-weight: 700;
}
.whatisit-closing {
  font-size: 1rem;
  color: var(--text);
  line-height: 1.75;
  font-weight: 500;
  border-left: 3px solid var(--primary);
  padding-left: 20px;
  margin: 0;
}
.whatisit-highlight {
  display: flex;
  gap: 16px;
  align-items: flex-start;
  padding: 24px;
  background: rgba(37,99,235,0.05);
  border: 1px solid rgba(37,99,235,0.2);
  border-radius: var(--radius);
  margin-bottom: 28px;
}
.highlight-icon {
  font-size: 0.5rem;
  color: var(--primary);
  margin-top: 6px;
  flex-shrink: 0;
}
.whatisit-highlight strong {
  display: block;
  font-size: 0.95rem;
  font-weight: 700;
  color: var(--text);
  margin-bottom: 8px;
}
.whatisit-highlight p {
  font-size: 0.86rem;
  color: var(--text-dim);
  line-height: 1.65;
  margin: 0;
}

@media (max-width: 1024px) {
  .whatisit-grid { grid-template-columns: 1fr; gap: 40px; }
}
@media (max-width: 768px) {
  .whatisit-diff { grid-template-columns: 1fr; }
}

.whatisit-outcomes {
  display: flex;
  align-items: center;
  gap: 32px;
  padding: 28px 0;
  margin-bottom: 8px;
}
.outcome-item {
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.outcome-word {
  font-size: clamp(1.6rem, 3vw, 2.2rem);
  font-weight: 800;
  letter-spacing: -0.03em;
  color: var(--primary);
}
.outcome-item p {
  font-size: 0.88rem;
  color: var(--text-dim);
  line-height: 1.5;
  margin: 0;
}
.outcome-divider {
  width: 1px;
  height: 60px;
  background: var(--border);
  flex-shrink: 0;
}

.whatisit-productivity {
  margin-top: 8px;
  padding: 28px 32px;
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  text-align: center;
}
.productivity-label {
  display: block;
  font-size: 0.72rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 2px;
  color: var(--text-dim);
  margin-bottom: 12px;
}
.productivity-statement {
  font-size: clamp(1.3rem, 2.5vw, 1.8rem);
  font-weight: 800;
  color: var(--primary);
  letter-spacing: -0.02em;
  margin: 0;
}

/* Pilares PICFR — inline */
.picfr-pillars-inline {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
  margin: 32px 0 0;
}
.pillar-tag {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 12px 20px;
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  font-size: 1.1rem;
  font-weight: 900;
  color: var(--primary);
  letter-spacing: -0.02em;
}
.pillar-tag em {
  font-style: normal;
  font-size: 0.84rem;
  font-weight: 500;
  color: var(--text-dim);
}

@media (max-width: 768px) {
  .picfr-pillars-inline { gap: 8px; }
  .pillar-tag { padding: 10px 14px; font-size: 0.95rem; }
  .pillar-tag em { font-size: 0.78rem; }
}

/* Exemplo prático */
.picfr-example {
  margin-top: 40px;
  max-width: 720px;
}

@media (max-width: 768px) {
  .pillar-letter { min-width: 36px; font-size: 1.6rem; }
}

/* Problema */
.picfr-problem-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}
.picfr-problem-list {
  display: flex;
  flex-direction: column;
  gap: 16px;
  padding: 36px;
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius);
}
.problem-item {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  font-size: 0.9rem;
  color: var(--text-dim);
  line-height: 1.5;
}
.problem-x {
  color: var(--danger);
  font-weight: 700;
  flex-shrink: 0;
  margin-top: 1px;
}

/* Resultados */
.picfr-results-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin-top: 48px;
}
.picfr-result-card {
  padding: 28px 24px;
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  transition: all var(--transition);
}
.picfr-result-card:hover {
  border-color: rgba(37,99,235,0.25);
  transform: translateY(-2px);
}
.result-icon {
  font-size: 1.2rem;
  color: var(--primary);
  margin-bottom: 12px;
  font-weight: 700;
}
.picfr-result-card h3 {
  font-size: 0.95rem;
  font-weight: 700;
  margin-bottom: 8px;
  color: var(--text);
}
.picfr-result-card p {
  font-size: 0.84rem;
  color: var(--text-dim);
  line-height: 1.6;
  margin: 0;
}

/* Audiência */
.picfr-audience-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin-top: 48px;
}
.picfr-audience-card {
  padding: 28px 24px;
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  transition: all var(--transition);
}
.picfr-audience-card:hover {
  border-color: rgba(37,99,235,0.25);
  background: var(--bg-card-hover);
}
.picfr-audience-card strong {
  display: block;
  font-size: 0.95rem;
  font-weight: 700;
  color: var(--text);
  margin-bottom: 10px;
}
.picfr-audience-card p {
  font-size: 0.84rem;
  color: var(--text-dim);
  line-height: 1.6;
  margin: 0;
}

/* Depoimentos / Vídeos */
.picfr-videos-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin-top: 48px;
  margin-bottom: 40px;
}
.picfr-video-placeholder {
  aspect-ratio: 16 / 9;
  background: var(--bg-card);
  border: 1px dashed var(--border);
  border-radius: var(--radius);
  overflow: hidden;
}
.video-placeholder-inner {
  width: 100%;
  height: 100%;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 12px;
}
.video-play {
  font-size: 2rem;
  color: var(--border);
}
.video-placeholder-inner p {
  font-size: 0.8rem;
  color: var(--text-dim);
  opacity: 0.5;
}
.picfr-quote-block {
  padding: 32px 40px;
  background: rgba(37,99,235,0.06);
  border: 1px solid rgba(37,99,235,0.2);
  border-left: 3px solid var(--primary);
  border-radius: var(--radius);
  max-width: 720px;
  margin: 0 auto;
}
.picfr-quote-text {
  font-size: 1.05rem;
  color: var(--text);
  line-height: 1.7;
  font-style: italic;
  margin-bottom: 16px;
}
.picfr-quote-author {
  font-size: 0.78rem;
  color: var(--text-dim);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.5px;
}

/* Formatos */
.picfr-formats-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 48px;
}
.picfr-format-card {
  padding: 36px 28px;
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  display: flex;
  flex-direction: column;
  gap: 16px;
  transition: all var(--transition);
}
.picfr-format-card:hover {
  border-color: rgba(37,99,235,0.25);
  background: var(--bg-card-hover);
}
.format-card-header { display: flex; flex-direction: column; gap: 6px; }
.format-card-tag {
  font-size: 0.7rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 1px;
  color: var(--primary);
}
.format-card-header h3 {
  font-size: 1.4rem;
  font-weight: 800;
  color: var(--text);
  letter-spacing: -0.02em;
}
.format-card-duration {
  font-size: 0.8rem;
  color: var(--text-dim);
  font-weight: 500;
}
.picfr-format-card p {
  font-size: 0.86rem;
  color: var(--text-dim);
  line-height: 1.65;
  margin: 0;
}
.format-card-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 8px;
  flex: 1;
  margin: 0;
  padding: 0;
}
.format-card-list li {
  font-size: 0.84rem;
  color: var(--text-dim);
  padding-left: 18px;
  position: relative;
}
.format-card-list li::before {
  content: '✓';
  position: absolute;
  left: 0;
  color: var(--success);
  font-weight: 700;
  font-size: 0.8rem;
}

/* Proof Numbers */
.picfr-proof-numbers {
  display: flex;
  gap: 48px;
  margin-bottom: 40px;
  padding-bottom: 40px;
  border-bottom: 1px solid var(--border);
}
.proof-item {
  display: flex;
  flex-direction: column;
  gap: 4px;
}
.proof-num {
  font-size: clamp(1.8rem, 4vw, 2.5rem);
  font-weight: 900;
  color: var(--primary);
  letter-spacing: -0.03em;
  line-height: 1;
}
.proof-label {
  font-size: 0.82rem;
  color: var(--text-dim);
}

/* Format Price */
.format-card-price {
  display: block;
  font-size: 1.1rem;
  font-weight: 800;
  color: var(--text);
  letter-spacing: -0.02em;
  margin-bottom: 4px;
}

/* Featured Card */
.format-card-featured {
  border-color: var(--primary);
  position: relative;
}
.format-card-featured::before {
  content: 'Mais escolhido';
  position: absolute;
  top: -12px;
  left: 28px;
  background: var(--primary);
  color: #fff;
  font-size: 0.7rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 1px;
  padding: 4px 12px;
  border-radius: 100px;
}

/* Micro CTA */
.picfr-micro-cta {
  padding: 80px 0;
  border-top: 1px solid var(--border);
}

/* CTA Final */
.picfr-cta-section {
  padding: 100px 0;
  background: linear-gradient(135deg, rgba(37,99,235,0.04), rgba(16,185,129,0.02));
  border-top: 1px solid var(--border);
}
.picfr-cta-content { text-align: center; max-width: 600px; margin: 0 auto; }
.picfr-cta-content h2 {
  font-size: clamp(1.8rem, 3.5vw, 2.5rem);
  font-weight: 800;
  margin-bottom: 16px;
  letter-spacing: -0.02em;
}
.picfr-cta-content p {
  color: var(--text-dim);
  margin-bottom: 32px;
  font-size: 1rem;
}

/* FAQ */
.picfr-faq {
  max-width: 720px;
  margin: 48px auto 0;
  display: flex;
  flex-direction: column;
  gap: 0;
}
.faq-item {
  border-bottom: 1px solid var(--border);
}
.faq-item:first-child {
  border-top: 1px solid var(--border);
}
.faq-question {
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  padding: 20px 0;
  background: none;
  border: none;
  cursor: pointer;
  font-family: inherit;
  font-size: 1rem;
  font-weight: 600;
  color: var(--text);
  text-align: left;
  transition: color 0.2s ease;
}
.faq-question:hover { color: var(--primary); }
.faq-icon {
  font-size: 1.4rem;
  font-weight: 300;
  color: var(--text-dim);
  transition: transform 0.3s ease;
  flex-shrink: 0;
}
.faq-item.open .faq-icon {
  transform: rotate(45deg);
}
.faq-answer {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.35s ease, padding 0.35s ease;
  padding: 0 0;
}
.faq-item.open .faq-answer {
  max-height: 300px;
  padding: 0 0 20px;
}
.faq-answer p {
  font-size: 0.92rem;
  color: var(--text-dim);
  line-height: 1.7;
  margin: 0 0 8px;
}
.faq-answer p:last-child { margin-bottom: 0; }
.faq-answer p strong { color: var(--text); }

/* Footer */
.footer {
  background: var(--text);
  padding: 24px 0;
  border-top: 2px solid var(--primary);
}
.footer-bottom {
  text-align: center;
}
.footer-bottom p {
  font-size: 0.85rem;
  color: rgba(255, 255, 255, 0.5);
  margin: 0;
}

/* Responsive */
@media (max-width: 1024px) {
  .picfr-results-grid,
  .picfr-audience-grid,
  .picfr-formats-grid,
  .picfr-videos-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 768px) {
  .picfr-problem-grid { grid-template-columns: 1fr; gap: 40px; }
  .picfr-results-grid,
  .picfr-audience-grid,
  .picfr-formats-grid,
  .picfr-videos-grid { grid-template-columns: 1fr; }
  .picfr-hero-title { font-size: clamp(2.5rem, 12vw, 4rem); }
  .picfr-quote-block { padding: 24px 20px; }
  .picfr-proof-numbers { flex-direction: column; gap: 24px; }
  .picfr-hero-proof { flex-direction: column; gap: 8px; }
  .whatisit-diff { grid-template-columns: 1fr; }
}